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South Metro Junior Football League Lacing Up With The Trybe

The South Metro Junior Football League are thrilled to announce new Official Partner, and Exclusive Children’s Footwear provider, The Trybe.


The new partnership sees The Trybe partner with the league through the next two years and they will become the Naming Rights partner of the SMJFL Lightning Carnivals.


The Trybe are a leading kid’s footwear store with 16 stores nationally, their closest store in the South Metro area is Westfield Southland, Westfield Fountain Gate, and Eastland Shopping Centre. The Trybe offer a range of school, style and sport shoes from leading brands such as Clarks, Nike, Asics, Adidas and New Balance.

Cheltenham Junior Football Club players, SMJFL CEO Matthew Brown, and The Trybe Marketing Manager Helen Russell were in attendance at the Southland store for the launch of the partnership

SMJFL General Manager – Member & Business Services Cam Watts said he is “looking forward to working with The Trybe as their community strongly aligns with the SMJFL’s and he can’t wait to see kids and their parents walking into their closest The Trybe store to purchase their football boots for this season and beyond.”


Liam Robson, General Manager – Trend Division (Accent Group) said “at The Trybe, we believe in supporting and encouraging all kids to be the best they can be and through sport, they can build confidence, learn new skills and make new connections. As a children’s footwear retailer, we also know how important it is to care, protect and support growing feet throughout their development and particularly, during sport.


Partnering with the SMJFL was a great opportunity to contribute to providing opportunities for kids to be healthy and active and enjoy belonging to local community clubs.”


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