SMJFL NEW GENERAL MANAGER- COMMERCIAL & MARKETING

Gemma McNabb

The South Metro Junior Football League (SMJFL) is pleased to announce the appointment of Gemma McNabb as the new General Manager, Commercial & Marketing.

Gemma joins the SMJFL with a broad background in marketing, commercial partnerships, and event strategy, working with national sporting bodies, Olympians, and leading global brands to grow audiences and strengthen engagement.

Fresh off a Supercars Championship win with Chaz Mostert and the wider Walkinshaw Andretti United team, she is looking forward to a change in gears (pun intended) and bringing her strategic and creative approach to a community focused environment. Gemma is passionate about sport, building strong relationships and creating meaningful, long-lasting value for the SMJFL community.

She brings with her valuable knowledge and experience from a range of elite sporting industries. Gemma’s passion for sport, partnerships and marketing brings an exciting opportunity for fresh ideas and renewed strategies in the Commercial and Marketing space for the SMJFL.

Gemma says, “I am excited to join the SMJFL and be part of a league who thrives to deliver grass roots footy and looking forward to the opportunity to expand commercial opportunities for the league”.

“I want to extend a heartfelt thank you to Cam Watts for the legacy he created in this role. His absence has been felt across the team, and I hope to be able to fill the large shoes he has left behind.”

SMJFL CEO Jamie Howden said “I am delighted to announce that Gemma has joined the SMJFL team as our new General Manager, Commercial & Marketing. In this role, Gemma will lead all aspects of our sponsorships, events, and oversee our marketing and communications strategy. She brings extensive experience from both the corporate and sporting sectors, with a strong background in marketing, sponsorship, and event management.

Gemma’s expertise will be invaluable as we continue to grow and strengthen our partnerships. We are thrilled to welcome Gemma and look forward to the positive impact she will have on our team and the league”.

If you would like to discuss anything concerning commercial or marketing matters for the SMJFL, or want to connect about sponsoring the league, please reach out to Gemma by:

E: commercial@smjfl.com.au

Gemma McNabb